Advertiser’s Playbook for the Super Bowl
The rising popularity of social media, such as Twitter and Facebook is giving marketers a new window into understanding and quantifying responses to their messages. Based on analysis completely done in social media, agency analytics start-up Statsit is creating a "Playbook for the Super Bowl Advertisers", a report for agencies wanting to understand how to better utilize social media together with advertising. (PRWeb Feb 8, 2010)
Read the full story at http://www.prweb.com/releases/superbowl/ad_analysis/prweb3578034.htm